CBD Brand
ANANDA HEMP
I collaborated with Ananda Hemp’s marketing team to rebrand the company with a more mature look and feel, updating their brand standards, sales collateral, and photography. I redesigned all of the packaging for their CBD products and helped launch new products such as a hemp-based protein powder and line of gummies.
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As part of Ananda Hemp’s rebrand, I developed information layout standards to create consistency across products and elevated the packaging with embossing, screen printing, and spot varnish.
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I value cross-department collaboration. When I redesigned Ananda Hemp’s packaging, I worked with the production manager to address manufacturing issues related to packaging. We found solutions such as collapsible closures on the box bottoms and shrink sleeves instead of labels for an unusually shaped bottle.
BEFORE THE REBRAND
AFTER THE REBRAND
