Non-Alcoholic Beverage Brand
HERB & ORCHID
Herb & Orchid is a non-alcoholic beverage brand with a global fusion twist. The founder uses inspiration from her travels while in the army and her chef father to craft flavorful, elevated mocktails that empower socialization and celebration without the negative effects of alcohol.
The beverage startup needed packaging design and branding that would set them apart from other mocktail options, communicate the unique aspects of the product, and establish a powerful and memorable brand image. I acted as the Project Manager and created the mechanicals and 3D product mockups. I also created digital assets for Amazon and print marketing materials for trade shows.
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I created print-ready mechanicals for the salmon jerky pouches, working with the client and print vendor to ensure that the colors in print were as vibrant as we envisioned.
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As part of the Crème de Mint design team, I developed branded tablecloths, trade show banners, and eye-catching sell sheets to help the brand establish a cohesive image and forge connections with partners and retailers.
A member of the Surfsnax team let us know how it went. "I was just at Expo East... and the feedback was so wonderfully positive on the packaging! What a change from the last show! Thank you so much for all your hard work on Surfsnax. People were really excited about it and kept coming to take pictures of the branding! Thanks again for doing such a an awesome job!"
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Our team created a variety of logo and packaging options for Surfsnax. I created a presentation showing the inspiration and mockups for each concept.
The design features a custom pattern in contrasting, bold colors, with a drop shape representing refreshment and providing a backdrop for the logo and flavor.
I designed an eye-catching materials to draw curious eyes to the Surfsnax trade show booth.
For the website, I created a simple, color block design that keeps the focus on the brand story, the mission, and the product benefits. The salmon illustrations call back to the packaging to create a cohesive brand image.
