Salmon Jerky Brand
SURFSNAX
Surfsnax, a salmon jerky brand focused on wholesale, wanted to modernize their packaging and expand their sales to Amazon. They approached Crème de Mint after working with several agencies without achieving the results they wanted. Our team developed a brand refresh that was more engaging, memorable, and exciting, transitioning from something that might get lost on the shelves to a product that inspired excitement and curiosity. My contributions included the logo design, packaging layout and 3D mockups, website design, trade show signage, and Amazon store assets.
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I created print-ready mechanicals for the salmon jerky pouches, working with the client and print vendor to ensure that the colors in print were as vibrant as we envisioned.
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As part of the Crème de Mint design team, I developed branded tablecloths, trade show banners, and eye-catching sell sheets to help the brand establish a cohesive image and forge connections with partners and retailers.
A member of the Surfsnax team let us know how it went. "I was just at Expo East... and the feedback was so wonderfully positive on the packaging! What a change from the last show! Thank you so much for all your hard work on Surfsnax. People were really excited about it and kept coming to take pictures of the branding! Thanks again for doing such a an awesome job!"
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Our team created a variety of logo and packaging options for Surfsnax. I created a presentation showing the inspiration and mockups for each concept.
Our team wanted Surfsnax to feel exciting—a snack that was delicious and craveable. The bright, fun colors capture the eye and evoke freshness.
I designed an eye-catching materials to draw curious eyes to the Surfsnax trade show booth.
For the website, I created a simple, color block design that keeps the focus on the brand story, the mission, and the product benefits. The salmon illustrations call back to the packaging to create a cohesive brand image.
I designed the Surfsnax logo with a playful fishtail on the “S” to match the brand personality. The curves on the R, F, and A represent ocean waves and fins.